Brand & Communications Manager (m/w/d)

Berlin / Zurich / Hybrid

About MBR

MBR Skin is a German high-performance skincare brand with a clear ambition: to visibly and reproducibly improve skin condition.

We are continuously evolving the brand — moving away from traditional beauty towards a high-end performance skincare system.

Our focus is not on trends or promises, but on skin function, stability, and measurable results.

The Role

  • We are not looking for a traditional PR Manager.
  • We are looking for someone who understands how to position a brand with clarity, articulate it precisely, and lead it consistently.
  • You will work closely with the Head of Marketing & Brand and take responsibility for translating our strategic direction into clear, consistent, and high-quality communication — across markets.

Your Responsibilities

Brand & Narrative

  • Translate brand strategy into clear and consistent communication
  • Further develop tone of voice, claims, and core storylines 
  • Ensure a precise and recognizable brand presence 

PR, Events & Brand Experience

  • Manage and guide external PR agencies
  • Develop relevant themes and communication angles
  • Conceptualize and execute PR and brand events (including pop-ups and temporary brand spaces)
  • Ensure consistent brand expression across all physical and digital touchpoints

Cross-Market Communication

  • Ensure consistent communication across key markets (Germany, USA, China, Switzerland)
  • Adapt content to different contexts without diluting the brand 

Content Leadership

  • Define topics, narratives, and guidelines for content and social media 
  • Work closely with content, marketing, and design teams 
  • Ensure all content is fully aligned with the brand 

Thought Leadership

  • Develop distinct perspectives and topics
  • Support the positioning of the brand and executive leadership
  • Collaborate with PR agencies to place relevant content

Cross-Functional Collaboration

Close collaboration with:

  • Content & Marketing
  • Brand Design
  • E-commerce / Digital
  • Sales

Goal: ensure a clear and consistent brand across all functions.

Your Profile

  • 4–8 years of experience in brand, PR, or communications
  • Experience in premium/luxury brands (beauty, fashion, or comparable fields)
  • Strong understanding of PR, editorial media, and brand building
  • Native-level German, fluent in English
  • Excellent writing skills and strong sensitivity to language
  • Strategic mindset combined with hands-on execution
  • High standards and a clear point of view

What Matters to Us

  • You think in terms of brand, not just tactics
  • You can sharpen and simplify content without losing depth
  • You have a strong sense for relevance, quality, and timing
  • You work independently and with a clear standard

What to Expect

  • A brand in a decisive transformation phase
  • Direct collaboration with the Head of Marketing & Brand
  • High level of responsibility and creative ownership
  • An international environment (Germany, USA, China, Switzerland)

Closing

If you are looking not only to execute, but to actively shape and develop a brand, we look forward to your application per email to viktoria.wolff@mbrskin.com