At The New Now – Future Summit 2026, MBR CEO Stefan Kalmund joined an interdisciplinary panel to discuss a shifting definition of luxury.
Zurich, April 2026
Under the theme “What if the future of luxury is internal?”, the conversation explored how resilience, clarity and inner state are becoming central to how luxury is understood today.
Bringing together perspectives from philosophy, holistic medicine, AI and high-performance skincare, the panel reflected a broader cultural shift beyond material definitions.
A New Definition of Luxury
Luxury is no longer defined solely by external markers. Instead, it is increasingly understood through internal qualities — clarity, resilience and long-term balance.
This shift reflects a broader transformation across industries, where value is measured less by appearance and more by sustained performance and intrinsic function.
Skin Performance Beyond Appearance
For MBR, this perspective aligns with an evolving understanding of skin performance — where science-driven skincare is not only about visible results, but about supporting the skin in its function, stability and long-term quality.
Rather than focusing on short-term effects, the approach emphasizes structural improvement and the biological conditions required for sustained skin health.
Interdisciplinary Thinking
The Future Summit 2026, hosted by HeadsQuarter in Zurich, brought together leaders across disciplines to explore new ideas at the intersection of culture, science and innovation.
The exchange between different fields highlighted a shared direction: moving beyond surface-level narratives toward deeper, system-based understanding.
About MBR
MBR (Medical Beauty Research) is a high-performance skincare brand rooted in science. Developed to deliver visible and lasting results, MBR focuses on precision formulations that support skin function, stability and regeneration at the highest level.
Press Contact
Viktoria Wolff
Head of Marketing
MBR Skin GmbH
press@m-b-r.de